Our services
Social Media Strategy
The foundation everything else is built on. We audit where you are, research who you're actually talking to, and build the strategic direction your social media has been missing — before a shilling is spent on execution.
Best for businesses that need clear direction, or a reset of an approach that isn't working.
Investment
KES 80,000 one-off project fee
Optional Strategy Review retainer: KES 15,000–20,000/month — a call, a report, and adjustments to keep the strategy compounding.
What's included
- — Full social media audit — performance, gaps, and opportunities
- — Audience research and persona building
- — Competitor analysis
- — Platform strategy — which platforms, and how to win on each
- — Content pillars and messaging framework
- — Brand voice and tone guidelines
- — Account optimisation — bio, highlights, keywords, and CTAs
- — Growth roadmap with clear KPIs
- — Monthly strategy call and performance review
Who it's for
- • Businesses that need a strategic direction or a complete reset of their current social media approach
- • Brands whose content exists but isn't tied to any real objective — visibility, leads, or sales
- • Founders who want a clear plan they can either run themselves or hand to a team
How it works
We begin with a discovery conversation to understand your objectives, audience, and brand. From there we carry out a full audit and deep market research into industry trends and competitor tactics.
The output is a detailed strategy — content pillars, brand voice, platform direction, account optimisation, and a growth roadmap — followed by a monthly strategy call to keep everything on course.
Why it matters
A strategy gives every post a reason to exist. Without one, content becomes guesswork; with one, every piece of content compounds toward a goal you actually set.
It's also the foundation everything else builds on — management, content production, and paid ads all perform better when the underlying strategy is right.