Case study
Oxford Gate Real Estate
Kenyan real estate development & investment company (formerly Olympia Gold Real Estate) · Nov 2022–Feb 2023 · Instagram & Facebook
A focused four-month engagement that grew Instagram reach by 99.4% and built a credible brand presence for investors and homebuyers.
Over a focused engagement from November 2022 to February 2023 across Instagram and Facebook, we set out to build a credible brand presence organically while reaching investors and homebuyers.
We led with research — scripting captivating, high-quality content and publishing it on a strategic monthly calendar that kept a coherent flow across platforms. Drawing on design expertise in Canva, we curated a diverse, visually striking content mix that established a strong online brand identity and lifted both visibility and engagement. Throughout, we tracked brand mentions and engaged with followers in real time, nurturing a vibrant, growing community around the brand.
Results
In the Jan–Feb period: 180,270 Instagram reach (up 99.4%) · 13,559 profile visits (up 43%) · 87.4% follower growth (1,683 new followers) · 11.1K post engagement (up 17.8%) · Facebook reach up 109.8%. The core audience stayed concentrated among 25–44 year olds based in Nairobi — the key real estate investment demographic in Kenya.