Case study
Oxford Gate Real Estate
A focused four-month engagement that grew Instagram reach by 99.4% and built a credible brand presence for investors and homebuyers.
Industry
Luxury Real Estate & RealTech Consulting
Platforms
Instagram & Facebook
Duration
November 2022 – February 2023
99.4%
reach growth (Instagram)
The Challenge
Oxford Gate Real Estate — formerly Olympia Gold Real Estate — is a luxury real estate agency and RealTech consulting firm. When we came on board, the challenge was clear: build a credible, recognisable brand presence from a standing start, in a market where trust is the foundation of every conversation.
The audience they needed to reach — investors and homebuyers concentrated among 25–44 year olds in Nairobi — is discerning. Generic content wouldn't work. Neither would inconsistency. They needed a brand that looked the part before it could earn the conversation.
The Strategy
We led with research. Understanding the luxury real estate buyer's mindset, the competitive landscape, and the visual language of the category gave us the foundation for a content approach that could stand up to scrutiny.
We scripted captivating, high-quality content and published it on a strategic monthly calendar — maintaining a coherent, professional flow across both Instagram and Facebook. Drawing on strong design in Canva, we curated a diverse, visually striking content mix that established a brand identity worthy of the properties they represented.
Throughout, we tracked brand mentions and engaged with followers in real time. Community management wasn't an afterthought — it was part of building the trust that real estate decisions require.
The Results
In the January–February period alone, the results reflected what a strategic, consistent presence can achieve when the content quality matches the brand ambition.
Instagram reach grew by 99.4%. Profile visits rose by 43%. The brand added 1,683 new followers — an 87.4% growth rate — and post engagement climbed by 17.8%. On Facebook, reach increased by 109.8%.
The core audience remained exactly where Oxford Gate needed it: 25–44 year olds in Nairobi — the key real estate investment demographic in Kenya.
99.4%
reach growth (Instagram)
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