Case study
Bandari Beauty
How a managed content and influencer strategy drove 70% engagement growth and a real rise in inquiries and sales.
Industry
Skincare & Beauty
Platforms
Instagram, TikTok & E-commerce
Duration
Ongoing partnership
70%
engagement growth
The Challenge
Bandari Beauty offers personalised skincare solutions through a range of local and international products, alongside in-store, virtual, and dermatological consultations for clients addressing specific skincare concerns. Their audience is skincare enthusiasts and individuals aged 24–45 seeking tailored regimens.
The challenge was threefold: maintaining a consistent social media presence across multiple platforms, diversifying content beyond basic product posts, and building the kind of community engagement that turns followers into loyal customers. Without dedicated social media and content management, the brand's online potential was going untapped.
The Strategy
We took on full social media and content management for Bandari Beauty — content creation and curation, campaigns from strategy to execution, product shoot direction, community management, e-commerce management, Canva design, event coverage, and strategy development across Instagram, TikTok, and e-commerce. The goal: increase engagement, drive inquiries and sales, and build a brand presence worth following.
We built a detailed content calendar for consistency across carousels, Reels, and UGC, and used interactive Instagram stories — polls and question stickers — to invite participation and surface real skincare questions from the audience.
Influencer marketing helped us reach relevant audiences at scale. We aligned content with skincare trends to drive visibility, blending organic and paid content into a strong, recognisable presence — while always fostering community and addressing the real concerns their customers care about.
The Results
The strategy compounded exactly as it was designed to. Consistent presence, varied content, and genuine community management turned Bandari Beauty's social accounts into a real business asset.
Engagement grew by 70%, with a significant rise in inquiries and sales as a direct result of the social presence. The community grew alongside it — not just in numbers, but in depth of connection to the brand.
70%
engagement growth
“We were struggling with consistency and engagement on social media until Bridget came on board.
Her approach was strategic and innovative, incorporating influencer partnerships and various content types that kept our audience engaged and excited.
Our Instagram engagement grew by 70%, and we saw a significant increase in inquiries and sales.
Bridget has a deep understanding of what works in the skincare space, and her expertise has helped Bandari Beauty thrive. Her work has been invaluable!”
Maureen Bandari
CEO & Founder, Bandari Beauty
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