Case study
Best Kept Secrets Podcast
Faith-based platform hosted by Sharon K. Mwangi
How a structured content calendar and community strategy reached over a million accounts for a faith-based podcast.
Best Kept Secrets explores God, love, life, and the experiences that shape Christian living, engaging believers aged 24–35 seeking meaningful conversations. Despite a clear vision, the podcast's Instagram lacked consistency, and Sharon needed to focus on production — so she entrusted the page to us.
What we did
We managed the Instagram presence in line with the podcast's vision — social media management, content creation, community management and engagement, and a long-term growth strategy to build follower count, engagement, and influence within the faith community.
Our approach
We created a monthly content calendar for a structured, always-fresh feed, and introduced varied formats — interactive stories and behind-the-scenes videos featuring the host and her guests — to humanise the brand and deepen engagement. Collaborations with aligned influencers expanded reach organically, and episode-specific stories with polls, Q&As, and conversation prompts kept the audience involved and lifted interaction rates.
Results
1M+ accounts reached · 550K+ Reels views · 130K+ post likes · 15K+ shares · consistent growth in community and engagement.